CASE

DPG Media

DPG Media

Together with the e-commerce department of DPG Media, we created digital twins of the Sangean radio featured in these images. The radios were being sold through their webshops, and the advertisements appeared across all their titles in the Netherlands and Belgium, both in print and online. After training the LoRAs, DPG requested that the settings align with a specific furniture style from a Belgian store they collaborate with.

DPG Media
DPG Media

We trained a custom setting in the requested furniture style, integrated the LoRA of the radio, and produced these advertisements for both online and print.

DPG Media

Achieving consistent images takes time, as adding additional setting definitions increases the complexity of a render. All images were refined in Adobe Photoshop, as the front of the radio contains too many details for AI to render accurately. These details were manually added to the final key visuals.

DPG Media
DPG Media

This can be achieved with basically any product.

DPG Media